The 24th World Ecological Agricultural Products and Food Industry Expo 2025

12-14 June 2025

China Import and Export Fair Complex

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Post Show Report — The 23rd World Ecological Agricultural Products and Food Industry Expo 2024

The 23rd World Ecological Agricultural Products and Food Expo was successfully concluded on June 16, 2024


Exhibitors are enthusiastic about participating in the exhibition, and the future can be expected

  • Exhibition Scale
    30,000m2
  • Exhibitors
    802
  • Professional buyers
    52,836

The 23rd World Ecological Agricultural Products and Food Industry Expo was grandly open at the China Import & Export Fair Complex in Guangzhou from June 14-16, 2024. The exhibition focuses on the comprehensive promotion of rural revitalization strategy, focusing on new quality productivity to promote the transformation and upgrading of modern agriculture. Through diversified sections such as brand display, product promotion, and forum conferences, it fully showcases the famous and excellent ecological agricultural products of various provinces, cities, and countries. This exhibition aims to assist exhibitors in integrating upstream and downstream resources of the industrial chain, smoothing the circulation of agricultural products, expanding the distribution channels of agricultural products and food, and promoting efficient production and sales docking between enterprises by creating a zero distance product display and an efficient procurement docking platform. The exhibition closely follows the new trends and scenarios of procurement and consumption in the agricultural and food industry, and specially invites numerous professional buyers from new channels to attend. It focuses on promoting enterprises to efficiently connect with digital sales and marketing channels, shorten the production and sales circulation chain, and improve product circulation efficiency. Here, I would like to express my sincere gratitude to all the guests, domestic and international exhibitors, partners, and audience friends for their love and support for this event!

Exhibitors

  • High-Quality Agricultural Products31%
  • Antibiotic-Free Livestock and Poultry Products24%
  • Organic Food16%
  • Bee Products11%
  • Natural Food8%
  • High-Quality Food and Beverages5%
  • Natural Eco-friendly Products3%
  • Industry Chain Support2%

Exhibiting Goals

  • Find new dealers/partners/resellers84.3%
  • Promote new clients existing products and expand85.5%
  • Meet existing clients and strengthen relationships65.4%
  • Get target client data60.2%
  • Introducing new products/brands/services32.1%
  • Show company image28.9%
  • Promote brands and increase recognition by clients27.7%
  • Get latest market trends and clients` feedbacks18.6%
*The percentage is based on the number of people who answered this question. Due to the multiple choices of some exhibitors, the total percentage is greater than 100%

Exhibitor brands

Featured Sectors

High-Quality Agricultural ProductsOrganic Food
Natural FoodNatural Eco-friendly Products
High-Quality Food and BeveragesIndustry Chain Support

Exhibitor Testimonials

Survey for Exhibitors

  • Overall satisfaction with the exhibition90%
  • Overall Organizational Satisfaction of the Exhibition87%
  • Exhibition publicity and industry influence85%
  • Professional audience quality80%
  • The number of visitors and the on-site transaction rate76%
  • Exhibiting target achieved82%
  • Willingness to participate in WAF China 2024 again68%

The three-day exhibition efficiently connected exhibitors and buyers, achieving an exhibitor satisfaction rate exceeding 90%. Moreover, over 68% of exhibitors expressed interest in booking booths for next year, marking a significant increase compared to previous years.

Visitors by Regions

  • South China67%
  • East China8%
  • North China6%
  • Central China6%
  • Southwest China5%
  • Northeast China2%
  • Northwest China1%
  • Hong Kong, Macao and Taiwan3%
  • Overseas2%

Visitors Source

  • Organizer’s Invitation54.5%
  • Exhibitor’s Invitation33.3%
  • WeChat/New Media/Short video32.1%
  • Invited and Organized by Industry Associations15.9%
  • Recommended by Industry/Colleague/Friend15.4%
  • Website/Email/SMS10.2%
  • Others5.6%

Visiting Categories

  • Distributors/Agents25%
  • Importers & Exporters/International Traders16%
  • Manufacturers15%
  • Retails Terminal/Franchises12%
  • KA stores/Chain stores KA8%
  • Restaurants/Hotels7%
  • E-commerce/Community Group Buying5%
  • Gift Channels4%
  • Government/Associations/Groups3%
  • Others3%
  • Supply Chain/Logistics2%

Visiting Objectives

  • Purchase46.23%
  • Looking for distributors and business partners25.82%
  • To know the market needs and innovative technology15.64%
  • Stay connect with supplier and dealers12.55%
  • Attend forum and conference6.12%
  • Evaluate the possibility of exhibiting3.79%
  • Others2.14%

VIP Buyers

VIP Group Buyers

  • Famous Chef Committee of China Cuisine Association
  • Guangdong Yangsheng Culture Association
  • GuangDong Food Circulate Association
  • Guangdong Organic Agriculture Association
  • Guangdong Province Guangning Tea Trade Association
  • Guangdong Province Sihui City Food Industry Association
  • Guangdong Healthy Diet Culture Association
  • Guangzhou TV "Meeting Quality Ingredients" Catering Procurement Group
  • GUANGZHOU CITY FOOD ENTERPRISES ASSOCIATION
  • Guangzhou Area Food and Drink Trade Association
  • Guangzhou Panyu Restaurant & Catering Association
  • Guangzhou Yuexiu Restaurant & Catering Association
  • Guangzhou 007 Culinary Elite Association
  • Guangzhou Nansha Food Industry Association
  • Guangzhou Panyu Food and Beverage Chamber of Commerce
  • Guangzhou Liwan Alcohol Industry Association
  • Guangzhou Baiyun Food Industry Association
  • Guangzhou Huadu Distinct Catering and Hotel Association
  • Shenzhen Organic Products Industry Association
  • Foshan Shunde Longjiang Catering Industry Association
  • Foshan Shunde Jun’an Catering Industry Association
  • FOSHAN HOTELTHE SAME TERAD OR BUSINESS CHAMBER OF COMMERCE
  • Foshan Nanhai District Catering Industry Association
  • Foshan Gaoming Dining Profession Association
  • Foshan Nanhai District Le Cong Food Association
  • FOSHAN SHUNDE RONGGUI RESTAURANT ASSOCIATION
  • Foshan Daliang Food & Tourism Promotion Association
  • FOSHAN SHUNDE XINGTAN DIETARY ASSOCIATION
  • FOSHAN SHUNDE DIETETIC ASSOCIATION
  • THE ASSOCIATION OF HOTEL, FOOD & BEVERAGE ZHANQING
  • Heshan City Catering Industry Association
  • Jiangmen Cuisine Association
  • Zhongshan Cuisine Association
  • QINGYUAN FOOD CULTURE INDUSTRY ASSOCIATION
  • The Chef Association of Zhuhai
  • The above list is in no particular order

Visitor Testimonials

Conferences and Special Events

The exhibition presented multiple events with different content dimensions, with over 100 brands participating and more than 3500 visitors listening and interacting on site. Almost every event was full. Their presentation and sharing have inspired new inspiration for professionals in the agricultural product industry, triggered new opportunities, and opened up new perspectives for the high-quality development of the agricultural product industry in the future, expanding new ideas for industry cooperation.

► Opening and Award Ceremony

Opening and Award Ceremony The ceremony gathered leaders from various provinces and cities, consuls from consulates in Guangzhou, distinguished experts and scholars, dozens of domestic and international industry associations, research institutions, higher education institutions, and industrial organizations. The event connected hundreds of top influencers and industry media from around the world, bringing together elites to empower the grain and oil industry and promote its vigorous development in China. During the opening ceremony, the organizing committee presented awards for Outstanding Product Gold Award and Top Ten Brands, among others.

► “Hengyang Tea Oil Health Boost” Premium Product Promotion and Tasting Event

“Hengyang Tea Oil Health Boost” Premium Product Promotion and Tasting Event This promotion event focused on leading Hengyang tea oil to broader markets both domestically and internationally. During the event, representatives from Hengyang tea oil companies delivered presentations, product briefings, and new product launches. Additionally, the Hengyang Camellia Oil Industry Association and representatives of purchasers signed production and sales cooperation agreements for Hengyang tea oil.

► Healthy Catering High Quality Development Conference 2024 —Award Ceremony for “Commended Healthy Catering Restaurants”

Healthy Catering High Quality Development Conference 2024 —Award Ceremony for “Commended Healthy Catering Restaurants” The conference is guided by the Guangdong Health Food Culture Association, hosted by the Guangdong Health Culture Association and Yifan Exhibition, and organized by the TV program team of "Top Chef Meet Good Food". The program mainly focuses on helping catering enterprises, restaurants, and food shops grasp the current trend of health, promoting green and healthy ingredients such as grain, oil, staple food, miscellaneous grains, vegetables, and meat, and popularizing healthy and scientific cooking and eating styles.

► The First Pregnancy, Infants and Children Organic Food Health and Safety Innovation and Development Summit 2024—Launch Ceremony of the "Baby Tasty" Organic Life Platform in the Maternal and Child Industry

The First Pregnancy, Infants and Children Organic Food Health and Safety Innovation and Development Summit 2024—Launch Ceremony of the This forum is jointly organized by the Guangdong Organic Agriculture Association and the Guangdong Maternity, Baby and Children's Products and Services Association, with a focus on organic ingredients and food health. It is guided by the special group of pregnant, baby and children, and has the theme of "paying attention to the health and safety of pregnant, baby and children's food". Experts and enterprises from the government, universities and various industries have exchanged and discussed ideas. This forum has brought many new perspectives, ideas, and opportunities that are conducive to the development of the organic product industry to many companies that produce and sell organic products. It has given us a clearer understanding of the path of empowering the development of the entire industry chain for pregnant women, infants, and children, and has also given many participants and practitioners in the organic industry more confidence in the future.

► Hebei Branded Agricultural Products (Guangzhou) Special Promotion Conference

Hebei Branded Agricultural Products (Guangzhou) Special Promotion Conference This Promotion Conference was hosted by the Department of Agriculture and Rural Affairs of Hebei Province and organized by the Bureau of Agriculture and Rural Affairs of Xingtai Municipality. A total of 36 enterprises participated in the event, showcasing over 150 high-quality agricultural and grain & oil products. This event not only demonstrated the superior quality and brand strength of Hebei's agricultural products but also provided new opportunities for Hebei's agricultural and grain & oil product enterprises to expand their domestic and international markets and broaden their sales channels.

Professional Media

Media Coverage

WAF China continues to innovate the content and form of communication. By radiating more than 100 industry media around the world, intensive campaign and high-frequency reports throughout the year, WAF China's latest highlights and latest trends are timely pushed, and multiple measures are taken to strengthen the international voice and comprehensively disseminate WAF China's super strength continues to expand the global influence of WAF China.